Investor Hot Seat - August 27, 2020
Lisa Marcus, CEO, GLE Brands / Cheech's Private Stash
As CEO of GLE Brands, Lisa is co-creator of the Cheech’s Private Stash cannabis brand, the vision of Cheech Marin, part of the infamous Cheech and Chong duo. She is responsible for co-founding and managing all aspects of the brand; from sourcing cannabis product to creating the Marketing, PR and Sales initiatives. Currently she is launching an additional tier to Cheech’s Stash with the introduction of CBD wellness products. Lisa is committed to establishing the Cheech brand as the most recognized and successful cannabis businesses in the country. From the brand’s infancy, she has been dedicated to maintaining the brands integrity, while working closely with Cheech in continuing the adherence to the brand’s tag line ‘It Will Always Be Good’.
Prior, Lisa held the title of COO at Riviera Imports NY, importers and producers of Spirit and Wine products. In 2016, Lisa was introduced to Cheech Marin, which led to their collaboration to create the popular Tres Papalote Mezcal brand. Due to the success of the mezcal, she was offered the lead in the development of the Cheech’s Stash cannabis brand. As part of her responsibilities at Riviera Imports she led the Marketing and PR team and developed brand stories and consumer messaging. Lisa was the lead liaison to Distributors for sales initiatives and events and creating consumer awareness for all of the Rivera brands.
Earlier in her career, Lisa held the position of Chief of Staff of Colin Cowie Enterprises, the world’s leading design and event firm. She was devoted to creating a work environment where every project had a standard of excellence, ultimately providing consistent customer satisfaction.
Lisa resides in Austin, Texas / NYC, and has a son and an adopted daughter from Rwanda. Lisa was a founding member of Feminenza North America, an International non-profit organization dedicated to the encouragement of every woman's future and working towards a greater mutuality between the genders. Lisa was part of an International team that hosted a four-day seminar at the UN in Nairobi that was entitled, “Ubuntu (meaning, value for the life of every human being) and Gender Respect”. She continues to mentor women around the world and is resolute to the belief that if you save one life – you save the world.
From an early age, Lisa has been interested in health and well-being. She is thrilled to be a part of the cannabis industry, knowing the healing benefits of this magical plant. Lisa looks forward to future discoveries of the natural wonder of cannabis, and all that it may offer to others.
Mandy Lile, Founder, Potency No. 710
Potency No. 710 CEO Mandy Lile’s got that Southern charm bluntness down to a science – in fact, the first thing you’ll notice upon meeting her is her Kentucky accent.
Growing up, her father spent 13 years of his life in prison for marijuana and although it carries a stigma, Mandy took it as inspiration to show everyone the beauty in this potent plant. She opened her first skincare clinic at the ripe age of 20, quickly developing a knack for plant-based, non-toxic products. And when she moved to LA and met and fell in love with her now-fiancé Harry, she found herself walking through clouds of smoke as the two ventured into the cannabis business.
The two applied their combined knowledge of both the skincare and cannabis industry to create Potency No. 710, a line of balanced beauty products fueled by non-toxic, plant-powered ingredients. One of their favorite ingredients is CBD from full spectrum hemp. This ingredient is one that has gained much interest and elevated support throughout the beauty industry. That is why we utilize it in our Gold Serum and we recently reformulated our Modern Mist spray to include all that this hempsational plant has to offer!